Marketing Coordinator

The Analysis Factor LLC is a growing statistical support company that is on a mission to make quality statistical support accessible and affordable. We offer statistical consulting, webinars and workshops, a membership program, a newsletter, and a blog.

We are looking for a Marketing Coordinator. Your primary role will focus on planning, coordinating, and implementing our mostly-digital marketing for our programs and services. This includes many aspects of our business, including setting up, formatting, and scheduling our promotions, newsletters, blog, free webinars, and social media outreach; coordinating and working with our graphic designer, copywriter, and webmaster; and keeping track of what is and isn’t working.

This position has a lot of room for growth. You will be the sole member of our marketing department, though you will coordinate with contractors like our copywriter and guest instructors. At the beginning you will do everything soup to nuts, but we are looking for someone who can grow into a marketing and sales manager position and build a team.

If you were working for us, here are some of the things you would have done recently:

Updated our Excel spreadsheets that keep track of marketing activities and enrollment.

Used Ontraport to edit, format, and send out our monthly newsletter to our 20,000+ subscribers.

Updated our blog posting schedule and edited and formatted two new blog posts.

Updated our web site with new information about an upcoming workshop.

Communicated with the graphic designer about our website redesign.

Collected information from one of our workshop instructors and communicated this to the sales copywriter so she can write the workshop enrollment page and promotional material.

Scheduled, formatted, and proofed promotional emails for an upcoming workshop.

Set up an A/B test in Ontraport to evaluate the different versions of an enrollment page or email promotion.

Sent out Linked In requests to the participants in our current workshop.

Updated Hootsuite with the set of our daily social media postings.

Maintained an editorial calendar for our blog posts and newsletters.

Set up a new promotion in Google Analytics to understand conversion rates and marketing ROI.

Evaluated the best platform for a new social media ad campaign and managed the campaign.

Planned blog post content for the next quarter, with input from our content producers.

Applications you’ll use often:

WordPress (with minor html and some CSS)
Microsoft Word
Hootsuite & Social Media Platforms
Google Analytics

When and where you’ll be working:

We’re in an office suite on the corner of Corn and West State Street in downtown Ithaca, NY. Within a two block radius you’ll find: Gimme Coffee, free parking, massage therapists, a mechanic, multiple restaurants, yoga, a park – it’s a great neighborhood to work in.

Our office suite area includes access to a full kitchen and a bathroom with shower, so feel free to bring your lunch and/or bike in.

There is some flexibility of when you work, and we treat you like an adult about when you come and go. That said, we are generally open during regular office hours, so expect to be in the office Monday through Friday during our core hours of 10-4.

The job is a full-time position with benefits, including health insurance, retirement, and paid time off.

You’re the one we’re looking for if:

You’re excited to be part of a rapidly growing, successful venture. You understand that sometimes everyone does a little bit of everything in a small company, and you’re happy to be flexible and supportive. You’re willing to do some repetitive tasks as part of your job.

You have an entrepreneurial spirit and excitement about your key role in helping us grow.

You are a stellar communicator and a bit of a grammar fanatic. You write clearly and speak well.

You are wildly productive and independent but still like working within a team.

You’re proactive — you like problem solving and thinking of creative and strategic ways to promote and sell our programs. You don’t wait to be told the steps to solve problems or achieve goals.

You are committed to our core value of great customer service—you truly want to get to know and understand our customers. You’re eager to be in regular contact with our prospective and current customers via multiple channels, including phone calls.

When you get stuck on something, your first instinct is to figure it out on your own, but you aren’t afraid to ask questions if needed.

You love learning and are proactive about acquiring new skills.

You are meticulous about checking for typos or other errors in your work.

You are a calendar and task-management ninja. Although you’ll have adequate time to complete all tasks, this position will require you to manage when each one needs to be done and to have the flexibility and know-how to adapt to new or changing priorities.

You are not intimidated by new technology. You are comfortable using many types of internet applications and are eager to learn new ones. You are internet-savvy and interested in learning and embracing new applications and technology.

You have no fear about the fact that our business is all about statistics, even though you may not have a background in math or statistics.

You have a background in strategic communications or marketing.

Bonus Points:

You have experience with Ontraport, WordPress, Google Analytics and GoToWebinar.
You have taken at least one statistics class.
You have a strong understanding of effective online marketing.
You have insight into the frustrations researchers have in doing data analysis and how we help.

About us:

The Analysis Factor LLC is a growing statistical support company that is on a mission to make quality applied statistical support accessible and affordable. We offer statistical consulting, webinars and workshops, a membership program, as well as a newsletter and a blog on statistics and data analysis.
Our customers are graduate students, researchers in government, non-profits, marketing, academia, program evaluation companies, and more: anyone who gets their hands messy with data.

Equal Employment Opportunity

The Analysis Factor, LLC is an equal employment opportunity employer.  Employment decisions are based on merit and business needs, and not on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law.


To Apply:

Please submit your resume, cover letter, and your salary expectation to us at:
employment @ theanalysisfactor.com