Standardized regression coefficients remove the unit of measurement of predictor and outcome variables. They are sometimes called betas, but I don’t like to use that term because there are too many other, and too many related, concepts that are also called beta.
There are many good reasons to report them:
They serve as standardized effect size statistics.
They allow you to compare the relative effects of predictors measured on different scales.
They make journal editors and committee members happy in fields where they are commonly reported. (more…)